LinkedIn lead generation campaign secures a 4000% return on investment for Leeds printing company, Transprint.
Transprint Ltd is a printing company based in Leeds, West Yorkshire. The company was looking at attracting large printing opportunities within schools and colleges around a 60-mile radius of Leeds, so Transprint instructed FOTC Group to generate the leads.
FOTC Group met with the leadership team at Transprint to discuss the campaign; the lead generation's key driver was LinkedIn. Before the campaign went live, FOTC Group spent the day with the business creating their personal LinkedIn profile, maximising for keywords so that they'd be more visible on LinkedIn and Google. We carefully structured the right marketing messages for Transprint. Confident the target decision-makers would be clear on why they should choose Transprint's services. We agreed upon lead generation goals with Transprint, and with the strategy approved, we were ready to start generating opportunities for the printing company.
During the campaign, the FOTC Group generated several opportunities, which totalled a 4000% return on investment.
We have worked with these guys for lead generation. Great services and return on investment." Dave Kasher, Managing Director Transprint LtdDave KasherManaging Director Transprint Ltd
Within the first month of working for the FES Group, we had generated enough work to pay for our services for the next 12 months.
FES Group is an acoustic and sustainability company based in the centre of York. In 2020, FES approached FOTC for telesales and marketing services to secure appointments for their business development manager. Leads were to be generated with technical managers and directors of housebuilders throughout the UK.
FOTC Group initially met with the team to discuss the opportunity and approach. Once the lead generation strategy was agreed upon, it was time to spend a full day with The FES Group. During this onboarding day, we had an in-depth discussion with key heads of the business so that FOTC Group fully understood the FES Group service offering and vision.
It was now time to start generating new business opportunities.
Initially, this was a three-month project; yet, we went on to continually work for the FES Group for a further six months. By this point, FES group were ready to appoint somebody in the business to carry on the work we had started.
Within the first month of working for the FES Group we had generated enough work to pay for our services for the next 12 months. A 7000% return on investment.
We worked with FOTC Group for a number of months and found the team to be innovative and hardworking throughout. The campaign we worked on was new and therefore fairly challenging, The account manager rose to the task in a confident and the persistent manner which delivered results.” Ben Wood Operations Director The FES Group.Ben WoodOperations Director The FES Group
5000% return on investment over three months for Wakefield Granite Worksop manufacturer, Roann.
Roann is a granite worktop manufacturer based in Wakefield, West Yorkshire. Roann wanted help securing a high number of orders for their granite worktops from property developers. The decision-makers identified by FOTC Group for the lead generation campaign were quantity surveyors, estimators and buyers, depending on the size of the business.
After an in-depth consultation with the leadership team and FOTC Group, we soon formed the right strategy to go to market for Roann. Before the project started, we spent a day onboarding Roann, getting to learn and understand their unique selling points, to ensure FOTC Group had the right product knowledge to represent Roann and maximise lead opportunities . At this point, we also integrated email systems and CRM systems so everything could be recorded and tracked efficiently.
This was a pilot project for Roann that we ran for an initial campaign period of three-months. FOTC Group secured several orders during this time which gave Roann Granite Worktops a 5000% return on investment.
FOTC and our company have been working together for a short period but so far everything has been great. The account manager who does our calls is enthusiastic and energetic and loves making calls and getting potential clients interested in our product and service.Scott WhartonSales Director
Email marketing and telesales generate a 6000% return on investment in construction industry opportunities for HG Electrical.
HG Electrical is an electrical contractor based in Leeds, West Yorkshire. The company was looking for new commercial business opportunities within the construction industry when they approach FOTC Group to discuss lead generation. A successful outcome would be securing partnerships with shop-fitting contractors and building contractors within a 60-mile radius of Leeds.
FOTC Group met with HG Electrical’s leadership team to discuss and refine the sales strategy and marketing approach for this opportunity. We paid a lot of attention to the data as this was going to be key to the campaign’s success. Once we had agreed to the lead generation objective, we then initiated the onboarding day. FOTC Group’s Account Manager integrated our systems with the clients, planned the email marketing campaign outlined during the strategy session and delved deep into the unique selling points of HG Electrical, ready to start marketing for contract opportunities.
During the 12-month working relationship with HG Electrical, our dedicated team generated opportunities for the business giving HG Electrical a 6000% return on investment.
FOTC Group team are very professional, good communicators with a good set up for offering to telemarket for trades. They helped our electrical business gain more leads by extending their services.Nathan HargreavesDirector at HG Electrical
Lead Generation in Hull for Drywall specialist Durango results in a 3000% return on investment and a delighted Director.
Durango is a Dry wall lining specialist who is based in Hull East Riding, they specialise in plastering and dry wall lining. Durango were wanting to create new business opportunities with shop-fitting contractors and main contractors. The decision-makers within these businesses were either the owner or director, estimators, or quantity surveyors depending on the size of the business.
After an initial meeting with Durango, FOTC Group formulated the right strategy, which entailed targeting a passive audience through LinkedIn, whilst taking the pro-active approach by cold calling the prospective clients. Before work started FOTC Group carried out an onboarding day, which entailed LinkedIn optimisation, a day in the business to set up the systems and understand the business unique selling points.
Durango received a total return on investment of 3000% from lead generation activities in Hull carried out by FOTC Group.
"We have recently worked with the team at the FOTC Group. We found them to be very knowledgeable in the search for new clients for our business. They were successful on a number of occasions. We would highly recommend them to any other business if they require new clients in these tough times.Olly EmsonDirector at Durango Drywall
Marketing strategy and lead generation campaign developed to give property maintenance company Darv, a 4000% return on investment.
Darv is a property maintenance company situated in High Wycombe. The business wanted help with lead generation to secure long-term maintenance contracts with estate agents, property developers and care homes. To generate these contracts with prospective companies, FOTC would be speaking to the key decision-makers, who were owners, directors, property or care home managers.
FOTC Group met with the leadership team at Darv to discuss the lead generation campaign and agree on a clear marketing strategy. Darv was assigned a FOTC Business Development Account Manager, who spent a day with Darv learning and understanding their sales process and unique selling points. FOTC built the knowledge and relationship to represent Darv seamlessly when engaging with decision-makers, effectively generating more qualified leads.
During our time working with Darv, FOTC delivered several scaled maintenance contracts giving Darv a 4000% return on their investment.
Working with FOTC for 2 months now. They've managed to get few new clients for us during this difficult time. The account manager is an absolute legend! Communication is brilliant. We highly recommend them!Arvy DasDirector at Darv Ltd
Securing new demolition projects to achieve a 3000% return on investment through Telesales, LinkedIn Lead Generation, and Email Marketing
AW Enabling is situated in Birmingham and offers an array of demolition services. The business wanted to secure a wealth of long-term relationships with project management and property development companies. The decision-makers within these target companies are an owner or director, project manager, quantity surveyor or estimator, depending on the business structure.
FOTC Group met with the leadership team of AW Enabling to map out the lead generation campaign and agree on the marketing and sales strategy. Once the campaign was approved and there was a clear direction, we set out time scales and arranged an onboarding day. The next stage was spending time getting to know AW Enabling and prepare our systems, including email marketing, to maximise lead generation activity. LinkedIn was also key to this campaign to extend our reach to a passive audience.
The initial project was a three-month contract that resulted in FOTC Group securing several projects for AW Enabling, which achieved a 3000% return on investment. Our relationship started with AW Enabling in January 2019, and we are proud to be still working with this company.
The team is very enthusiastic about whatever task you give them. We have used FOTC for 25 months now and find them great value for money and very knowledgeable about our industry. Definitely worth partnering with for your marketing needsTony McLeanDirector at AW Enabling